Southern Charm + State Farm
Creative Director - Lisa Esselstein
Creative Producer/Editor - AJ Raponi
Production Company - Cannonball
Director - Julien du Plessis
Writer - Brian Frank
Project Manager - Corinne Dutton
Producers - Cameron Cohen and Lisbet Cruz
We teamed up with State Farm and Southern Charm’s Craig Conover for a custom campaign where a surprise windstorm hits Craig’s backyard—and, of course, Jake from State Farm is there to lend a hand. We rebuilt Craig’s backyard in Miami (just to tear it apart), and seeing how excited fans were to see Craig in a State Farm campaign made it all the more rewarding.
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