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Love Island + Maybelline


Creative Director - Abby Marsh
Creative Producer & Editor - AJ Raponi


For this Love Island x Maybelline partnership, I captured sun-soaked, behind-the-scenes content with Islanders JaNa Craig and Kaylor Martins to surround the hero commercial creative. Using my iPhone and a disposable camera, I shot video and stills that brought a scrappy, in-the-moment feel to the content shared across both talent’s social channels.

JaNa (posted by Love Island and Maybelline on Instagram):
  • 5.8M views
  • 113K likes
  • Notable comments:
    • From fellow Islander Serena Page: “LMFAOOOO SO CUTE”
    • From JaNa’s boyfriend/islander Kenny Rodriguez: “I can listen to this all day 🫠
    • From JaNa herself: “I thought these were going to stay in the archives LOL”
  • Also reposted by Kaylor and Leah Kateb to their IG Stories

Kaylor (posted by Love Island on TikTok):
  • 4.4M plays
  • 150K likes
  • Notable comments:
    • “The ads are actually giving me life”
    • “Y’all sponsors and these commercials are giving me everything I need”
    • “Season 6 icons”
  • Reposted by both JaNa and Kaylor