Love Island + Maybelline
Creative Director - Abby Marsh
Creative Producer & Editor - AJ Raponi
For this Love Island x Maybelline partnership, I captured sun-soaked, behind-the-scenes content with Islanders JaNa Craig and Kaylor Martins to surround the hero commercial creative. Using my iPhone and a disposable camera, I shot video and stills that brought a scrappy, in-the-moment feel to the content shared across both talent’s social channels.
JaNa (posted by Love Island and Maybelline on Instagram):
- 5.8M views
- 113K likes
- Notable comments:
- From fellow Islander Serena Page: “LMFAOOOO SO CUTE”
- From JaNa’s boyfriend/islander Kenny Rodriguez: “I can listen to this all day 🫠”
- From JaNa herself: “I thought these were going to stay in the archives LOL”
- Also reposted by Kaylor and Leah Kateb to their IG Stories
Kaylor (posted by Love Island on TikTok):
- 4.4M plays
- 150K likes
- Notable comments:
- “The ads are actually giving me life”
- “Y’all sponsors and these commercials are giving me everything I need”
- “Season 6 icons”
- Reposted by both JaNa and Kaylor