The Real Housewives of OC + Disney’s Freakier Friday
VP, Creative - Sharon Ngoi
Creative Lead - AJ Raponi
Production Company - NuContext
Director - Mikael Tyrsen
Writer - AJ Raponi
Editor - Chad Peiken
Project Manager - Corinne Dutton
Producer - Sal Jurado
As creative lead and writer, I developed the concept featuring Shannon Beador and her daughter Sophie swapping bodies for a hilarious Freakier Friday spot. I also wrote, shot, and edited the accompanying social content, crafting a cohesive campaign that captured the playful, chaotic energy of the Housewives brand while driving engagement across Bravo’s platforms.